John Breeden II is an award-winning journalist and reviewer with over 20 years of experience covering technology and government. He is currently the CEO of the Tech Writers Bureau, a group that ...

NEW YORK--(BUSINESS WIRE)--Lucra, an emerging market leader in social gamification technology, today announced it has raised $10 million from 7GC, SeventySix Capital, Steve Kuhn (Founder of Major ...

Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) some sort of incentive or reward from nearly every ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

The problem with learning in recent years across all levels of schooling is that, somewhere along the way, we lost how to make it fun. Instead, it’s become a chore or punishment to kids and their ...

Quick, what comes to mind when you think of gamification in wellness programs? For me, it’s always been about the latest gadgets and smartphone apps that can track everything from the food I eat to ...

We have all heard about the metaverse, yet one trend that is going relatively unseen is the gamification of various tasks and experiences around us. Gaming is a giant market, with over 3 billion ...

The gaming industry has plenty to teach other businesses about how to keep customers engaged. This is why a range of industries has turned to gamification or the use of gaming and game design ...

Not unless we play a lot more of them, according to Jane McGonigal, an authority on gaming’s value to human development. She isn’t satisfied with the roughly three billion hours a week that people ...

When you visit LinkedIn, one of the most ominous features encouraging profile completion is the progress bar telling you that your profile has a long way to go before you’re complete. This very basic ...

– Led by 7GC, SeventySix Capital, Steve Kuhn, with participation from NBA MVP Giannis Antetokounmpo, amongst others. Lucra’s Funding Will Power an Expanded Product Offering and its Launch into New ...