The bride wore orange: Colourful, non-traditional bridal gowns showcase individual flair

Gen Z seems most open to the idea, with an increasing number of brides from this demographic seeking out non-white dresses ...
The Conversation

Something borrowed, something blue? Why the reign of the traditional wedding dress may be over

The family and friends are all gathered, wedding bells are ringing, and the bride walks down the aisle in her beautiful bubblegum pink wedding dress. Twenty years ago, this would have raised some ...

Crochet Wedding Dresses Are 2026’s Most Romantic Bridal Trend

In the bridal world, crochet is back in the spotlight—recasting the traditional wedding dress as something romantic, handcrafted, and surprisingly contemporary. Across the 2026 and 2027 bridal ...

David's Bridal Introduces VIP Appointments, Offering Guests a Private, Personalized Shopping Experience

New VIP Appointment Experience Gives Guests Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, ...

David's Bridal Introduces VIP Appointments in Illinois, Offering Guests a Private, Personalized Shopping Experience

New VIP Appointment Experience Gives Illinois Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, ...